Millennials often think of banks as big, old school establishments with no idea how to help the average person manage their money. This ongoing summer campaign aims to change those perceptions with bright, fresh visuals and humorous takes on relatable situations that we all encounter in our lives.

Fully Integrated Campaign consisting of OLV, Custom Photography, Social Video + Static (Meta, Instagram, TikTok, Youtube), Digital OOH (including a Union Station takeover), Google Display, LG Native Display, Print
+ more.